HEXR

Here at HEXR, we want to revolutionise the helmet industry.

If that seems a bold mission statement, it’s because there is more at stake for us than providing what we believe to be the best helmet on the market. It’s also about radically challenging, and changing, the environmental impact of our industry; protecting the planet as we protect our heads. 

In my past life as a rower for Great Britain, I spent countless hours on the water, surrounded by and immersed in nature. I owe many happy memories to it. Nowadays, as a keen cyclist, I get to experience much the same feeling as I explore beautiful new tracks across the country. With this connection to the natural world, I have felt it is our duty to do what we can to help protect it. At HEXR this has become central to our philosophy.

WHAT’S WRONG WITH EXPANDED POLYSTYRENE?

Current helmets are made predominantly from expanded polystyrene (EPS), and every year 99% of this material ends up in landfills or in our oceans [1].

The applications for polystyrene are almost always shock absorption, from the packaging that protects our appliances to most types of helmets: motorcycling, alpine, equestrian, and - of course - cycling.

EPS was originally discovered by accident in 1839 by German scientist Eduard Simon, and it contains about 95% air and 5% polystyrene. The exact ratio of air to polystyrene depends on the specific application; some helmets require higher percentages of polystyrene to increase the stiffness and the amount of energy absorption. In any case, the structure of EPS allows it to absorb extremely high amounts of energy for its weight.

But there are serious environmental concerns surrounding both the production and disposal of EPS.

That production begins with the distillation of crude oil (i.e. a fossil fuel) in an oil refinery. This process separates the heavy crude oil into lighter components such as styrene. Through polymerisation, the styrene molecules join together to form polystyrene. Pentane gas heated to 200 degrees is then used to expand the polystyrene to forty times its size to allow air to enter.

Perhaps more concerning is the lack of effective disposal options for EPS. In 2016 EPS was the most produced plastic in terms of volume [2]. Less than 1% of EPS is recycled because its volume to weight ratio is so high, it is often very expensive, and if the EPS is dirtied or contaminated with other materials it is nearly impossible to recycle [3].

As a result 80% of EPS ends up in landfills, which contributes to 30% of the global volume of plastics in landfills [4]. Unfortunately landfill isn’t a quick solution as the make-up of EPS means it takes around 500 years to decompose.

The remaining 19% of EPS ends up in our waterways, polluting our oceans and rivers [4]. Since EPS can photodegrade, it breaks down into tiny fragments that are eaten by plankton, fish and sea birds and, as result, enters our food chain.

We live in a period of increased public awareness around the climate emergency, with more pressure on businesses and manufacturers to clean up waste and find greener solutions. This pressure is critical, and it’s time for the next generation of scientists and engineers to take action and innovate.

That’s exactly what we’re doing here at HEXR.

Why we're different:

For all that, there is still a lot more work to be done. We’re on a journey to make a carbon neutral and 100% bio-based helmet, and we hope you’ll join us on the ride.

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