04 October 2021
Our eagerly anticipated Spring/Summer shells are now available to buy from HEXR, in two unique colourways.
With a year of adventures ahead, and many miles to make up for, now is a great time to refresh your look and pick up a new shell.
Our fade shell design takes inspiration from the natural environment, the beauty of the great outdoors and the colours seen from the British coastline. It’s available in Azure or Eucalyptus and finished with a matt coating, HEXR branding and an additional plug. Wheelies, illusive summer sun, hazy and vibrant colours all encapsulate the feeling of this collection.
You can buy the collection here.
Behind the scenes
For our Spring/Summer collection, we headed to the coastline of Camber Sands, Sussex. Blessed with snippets of brilliant sunshine, the area's expansive, golden sand beach and wispy dunes provided the ideal backdrop to shoot against.
Explore the range: Azure
Our Azure fade shell design takes inspiration from blue skies and choppy sea, reminiscent of those London to Brighton summer rides.
Explore the range: Eucalyptus
The colour of our new Eucalyptus colourway is inspired by gravel rides through wispy fields and deep green leaves decorating woodlands.
For our summer campaign, we kitted our athletes out with Albion's S/S21 range. The collection is available in both men’s and women’s specific fits, and is made using premium recycled performance fabrics.